It may be the quietest time of the Mobiling season, but for many the season begins now with a trip to Sigep in Rimini. Arguably the biggest and best exhibitions for ice cream in the world, this 5-day event attracted almost 200,000 visitors in 2016 alone!
Whitby Morrison will be present once more with the latest Mondial Lusso on display. Previous experience suggests that we can expect to receive interest from as many as 50 countries from around the globe.
Of course interest doesn’t always mean a sale but it’s great for the industry and it proves that the concept can be successful beyond the UK, and indeed Europe.
We’re always pleased to see familiar friendly faces from the UK so if you are travelling over to Italy, be sure to visit out stand in hall A7.