The attack on Mobiling by the Daily Mail wasn’t taken too seriously by the public and thankfully the majority saw the same obvious flaws as the ice cream industry.
It did of course provoke a response from some, and none more so than the industry. Whitby Morrison were contacted by BBC Radio Stoke in response to the article.
You can listen to the interview with Ed Whitby of Whitby Morrison by clicking on the video;
https://www.facebook.com/WhitbyMorrison/videos/10155481784930832/